National Wild Turkey Federation - Wisconsin
  • NWTF-WI News
  • Board of Directors
  • Regional Staff
  • State Calendar Raffle
  • Recruitment, Retention and Reactivation
  • Save The Habitat. Save The Hunt.
  • Scholarships
  • What is the NWTF?
  • State Awards
  • Wild Turkey Conservation
  • Eastern Wild Turkey Information
  • Wild Game Recipes
  • NWTF Videos
  • Women in the Outdoors
  • Hunters Code of Ethics
  • State Constitution
  • Contact Us
  • Opt-In

NWTF Reveals New Branding Anchored in Commitment to the Wild Turkey and Conservation

3/9/2021

0 Comments

 
Picture
​EDGEFIELD, S.C.—At a time when the minds of many yearn for spring and the return of warm breezes, new growth and the gobble of a turkey on the roost, the National Wild Turkey Federation gave a sneak peek at its brand evolution, the heart of which is an unwavering commitment to those who are passionate about the wild turkey, wild turkey hunting, America's wildlife and those who have a profound respect for nature and our important role within.
 
The brand evolution–a necessary change coming out of a year that saw more people than ever show interest in outdoors and the pursuit of wild game–centers the narrative on the NWTF’s relevancy to current members and turkey hunters and also aims to attract a new, younger audience so that the NWTF may continue to be most effective at its nearly 50-year mission of conserving the wild turkey and preserving our hunting heritage.
​“Recent surveys and data reflect more Americans than ever are actively interested in living a healthy outdoor life style, harvesting their own food and understanding their own role in conservation,” NWTF CEO Becky Humphries said. “Thanks to the dedicated volunteers, members and staff, the NWTF has a rich history and a track record of conservation and preservation our hunting heritage that increases our relevancy to all who enjoy wildlife and the outdoor pursuits and we are poised to welcome return members and newcomers alike to the NWTF family flock.”
 
To bring focus to the Federation’s unique commitment to the full-cycle of wildlife conservation, the NWTF’s brand evolution includes a new logo inspired by the spirit of the Federation and a new tag line, “Healthy Habitats. Healthy Harvests.”, both of which were rigorously tested and appealed to individuals 45 and younger, a prime demographic necessary to the future of mission success.
 
The NWTF’s brand evolution was created via a strategic partnership with The Truth—a multi-faceted specialty branding and marketing agency well versed in the outdoor industry.
 
About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters' rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.
 
About The Truth
Established in 2015, The Truth is comprised of three unique companies whose relationship was sparked years ago by a mutual love for the outdoors. Individually, Cutthroat Branding + Marketing, led by Steve Uline, has over three decades of marketing prowess; Meoli Digital Group, led by Rick Meoli since 1978, has been mastering the use of photography and digital media to deliver rich, emotionally compelling content; Fisher Design, led by Bill Fisher, is a Cincinnati based lifestyle brand agency with a rich CPG portfolio dating back to 1958. Together their combined skills and experience are the cornerstone of The Truth’s commitment to the preservation and advancement of masterful branding. This passion is further solidified by the partners’ devotion to family, friends and the outdoors. For more information online, visit FortheGoodofBrandKind.com.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Find a Local  Event


    ​Categories

    All

    Archives

    January 2023
    November 2022
    October 2022
    July 2022
    June 2022
    May 2022
    February 2022
    January 2022
    November 2021
    June 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    August 2018
    July 2018
    June 2018
    February 2018
    January 2018
    December 2017
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    August 2015
    July 2015
    June 2015
    April 2015
    March 2015
    February 2015
    January 2015

    RSS Feed


© National Wild Turkey Federation. All rights reserved.

  • NWTF-WI News
  • Board of Directors
  • Regional Staff
  • State Calendar Raffle
  • Recruitment, Retention and Reactivation
  • Save The Habitat. Save The Hunt.
  • Scholarships
  • What is the NWTF?
  • State Awards
  • Wild Turkey Conservation
  • Eastern Wild Turkey Information
  • Wild Game Recipes
  • NWTF Videos
  • Women in the Outdoors
  • Hunters Code of Ethics
  • State Constitution
  • Contact Us
  • Opt-In