​EDGEFIELD, S.C.—At a time when the minds of many yearn for spring and the return of warm breezes, new growth and the gobble of a turkey on the roost, the National Wild Turkey Federation gave a sneak peek at its brand evolution, the heart of which is an unwavering commitment to those who are passionate about the wild turkey, wild turkey hunting, America's wildlife and those who have a profound respect for nature and our important role within.
 
The brand evolution–a necessary change coming out of a year that saw more people than ever show interest in outdoors and the pursuit of wild game–centers the narrative on the NWTF’s relevancy to current members and turkey hunters and also aims to attract a new, younger audience so that the NWTF may continue to be most effective at its nearly 50-year mission of conserving the wild turkey and preserving our hunting heritage.

As COVID cases mount across the Midwest, the Wisconsin DNR is expected to continue to suspend most of its in-person events this spring—including its popular Learn to Hunt and Hunt for Food turkey classes. While this may come as a disappointment to some, it is not a death knell to hunter recruitment. In fact, as many Wisconsinites are working and attending school from home, there may actually be more opportunities to get new hunters into the turkey woods in 2021. This can easily be done while still adhering to COVID safety guidelines.